My journey into marketing didn't start in a boardroom. It started in the soil.
I am Sumit Pradhan, PhD. For over a decade, my world was defined by the hard sciences of agriculture. Today, I apply that exact scientific rigor to AgTech revenue.
CEO
500+
Peer Reviewed Citations
PhD in Agronomy
MS in Plant Pathology
Founder
Engineered for Mathematical Certainty
During my time as a Research Fellow, I helped manage the UF World Food Crop Breeding Program, organizing multi-location yield trials across Florida and Georgia. My daily reality was defined by mathematical certainty. I collected, maintained, and analyzed massive phenotypic and genotypic datasets using SAS, R, STATA, and SPSS.
My job wasn't to guess; it was to rely on data to understand complex physiological mechanisms and engineer better agricultural yields. I learned early on that if the data is flawed, the entire system collapses. I bring this exact intolerance for guesswork to the commercial sector.
The Scientific Proof of Work
I earned my Master of Science in Entomology and Plant Pathology from Oklahoma State University, followed by my PhD in Agronomy from the University of Florida.
But I didn't just study the science; I contributed heavily to its advancement. With 20+ peer-reviewed articles and 500+ Google Scholar citations, my operational foundation is built on elite, verified scientific rigor. I do not rely on marketing theory; I rely on peer-reviewed methodology.
Solving the Catastrophic Disconnect
After graduating with my PhD, I looked at the commercial side of the industry and saw a catastrophic gap between brilliant agricultural science and the market. Visionary founders were building incredible, climate-resilient technologies, but they were struggling to get them into the hands of the operators who actually needed them.
Why? Because traditional B2B agencies were treating AgTech like SaaS. They were optimizing for "vanity metrics"—clicks, likes, and impressions—that never actually converted into revenue.
I realized that brilliant agricultural technology should never fail due to bad marketing. To bridge this gap, I rigorously taught myself the mechanics of digital marketing, merging my background in heavy data analysis with modern growth architecture. I founded AgSchema to provide the autonomous, AI-driven operational muscle that founders need, while I provide the elite strategic diagnosis.
I Know What the Runway Feels Like
I am not an agency marketer who read a book on agriculture. I am a founder. Building my own company, Qasta, taught me the visceral reality of finding product-market fit and the relentless, ticking clock of capital runway.
I know what it feels like to build from scratch. I understand that for a founder, every single dollar spent on growth must be mathematically justified.
You cannot afford to fund a learning curve for a generic marketing agency. You need an executive partner who understands the pressure of the boardroom as well as the chemistry of the soil.
Ready to Stop Guessing?
If you are an AgTech founder tired of funding the guessing game and ready to install a scientifically rigorous, executive-led growth engine, it is time to talk.